NCFC & NC Courage

This collection showcases design work created for NC Football Club and the North Carolina Courage, spanning marketing, branding, merchandise, environmental graphics, and photography. Developed in collaboration with the Club’s creative team, these projects supported a wide range of organizational initiatives, from fan engagement campaigns and promotional materials to stadium branding and internal communications.

Featured throughout the work are promotional graphics, merchandise concepts, large-format wall vinyl installations, and visual assets created for both digital and physical spaces. The collection also highlights contributions to the development of an approved NCFC mascot, demonstrating a process-driven approach to concept exploration, design refinement, and cross-functional collaboration. Together, these pieces reflect a multidisciplinary approach to sports branding and visual storytelling within a professional team environment.

Digital illustration of four North Carolina FC soccer players in action, with the North Carolina FC logo and text reading 'North Carolina Football Club Avatars' in the background.
Young man in white sports uniform standing in a room with a brown desk and a cardboard box on the floor.
An animated illustration of a soccer player dressed in a blue uniform with the number 26, kicking a soccer ball.
Digital artwork of a male soccer player in a red uniform with gloves, standing with fists clenched. The uniform has a logo on the chest and gold accents, and the player is wearing blue shoes with white and green details.
Digital illustration of a male soccer player in a blue uniform with the number 25, kicking a ball, with a North Carolina badge on his chest and sponsor logos.

Merchandise

This body of work showcases merchandise and product-related designs created for the teams, ranging from apparel graphics and branded koozies to promotional campaigns and customer appreciation materials. Developed to support both retail sales and fan engagement efforts, the projects demonstrate a versatile approach to sports branding across a variety of physical products and marketing applications.

NCFC Mascot Development

This mascot concept was developed for NC Football Club as part of an exploration into creating a character that embodies the club's competitive spirit and connection to North Carolina. Drawing inspiration from the cardinal, North Carolina's state bird, the design reimagines the animal as a bold, athletic figure that could engage fans across game-day experiences, community events, and promotional campaigns. The character combines stylized wing forms, geometric armor-inspired shapes, and the club's signature colors to create a strong, recognizable silhouette that balances energy, approachability, and visual impact. Through concept development and refinement, the project explored how character design can strengthen fan engagement while remaining adaptable across merchandise, marketing materials, and live entertainment environments.

NC Courage Locker Room Wall Vinyl

This wall vinyl graphic was designed for the locker room entrance at First Horizon Stadium at WakeMed Soccer Park, creating an impactful visual experience that energizes players as they enter the space. The design reinforces team identity, enhances the atmosphere of the facility, and transforms a transitional area into a bold statement of pride, motivation, and competition.

This collection showcases game-day promotional graphics created for use across a variety of digital advertising platforms and formats. While each piece was adapted to meet specific sizing and placement requirements, the designs maintain a consistent visual identity and messaging strategy to ensure a cohesive campaign experience. Several promotions were customized for themed match nights, special events, and key club initiatives, demonstrating the ability to balance brand consistency with creative flexibility across multiple audience touchpoints.

Game Day Promotions

Ticketing

This collection features ticketing sales and informational graphics developed to support the ticketing department and the fan purchasing experience. Designed to simplify the ticket-buying process, these materials include clear seating maps, section-specific graphics, and visual guides that help communicate pricing, availability, and stadium layout in an accessible format. By organizing complex information into intuitive, easy-to-navigate designs, the project demonstrates the role of graphic design in improving customer experience while supporting sales and operational goals.

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This series of large-format stadium banners was created to commemorate the North Carolina Courage's historic achievement of winning the NWSL Shield in three consecutive seasons (2017–2019). Installed throughout the stadium, the banners celebrate a defining era in the Club's history while enhancing the game-day environment and reinforcing team pride. Designed to be impactful at scale, the project balances bold typography, team branding, and championship recognition to create a visual tribute that honors the Courage's sustained legacy within the league.

Stadium Banners